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Amazon Rolls Out Free AI Assistant Alexa+ for Fire TV Devices
- 📣announcement
Amazon rolls out Alexa+ AI chatbot free of charge to compatible Fire TV devices
Amazon announced on August 20, 2026, that its advanced generative AI assistant, Alexa+, is now bundled directly with Fire TV devices for US customers at no extra cost. This rollout effectively removes the feature from behind the traditional Prime subscription paywall for eligible streaming hardware. Users can now access enhanced conversational search and smart home controls natively on their television interfaces.
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